Commerce, performance, 3D and the craft of building storefronts that convert. New posts as the work teaches them.
A practitioner's account of building a product 3D configurator that converts: the performance budget, the asset pipeline, and the interaction failures the demos never show.
Read post →A practitioner's account of the third-party-cookie deprecation's consequences for retail commerce, the architectural changes the post-cookie landscape requires, and the work most retailers have not, in 2026, completed…
Read post →A practitioner's account of why the headless commerce procurement narrative consistently underestimates the operational cost of headless architectures, and an examination of the conditions under which the architecture…
Read post →A practitioner's account of the structural reason TikTok Shop has, in the period since its UK launch, captured a disproportionate share of Gen Z retail commerce — and…
Read post →A practitioner's account of the categories in which subscription commerce sustained its pandemic-era growth, the categories in which it has substantially regressed, and what the retention-curve data implies…
Read post →A practitioner's account of why the 3D-commerce procurement narrative consistently overstates the conversion opportunity for the catalogues that are not, on inspection, suitable for the technology — and…
Read post →A practitioner's account of why the AI-search-for-retail procurement narrative is consuming budget that the retailer would, on the conversion data, more productively invest in the auto-complete and typo-tolerance…
Read post →A practitioner's account of why generous return policies are, on the conversion data, one of the most reliable trust signals a retailer can deploy in 2026 — and…
Read post →A practitioner's account of why the B2C checkout patterns that dominate the e-commerce procurement conversation fail when applied to B2B purchase flows, and the structural differences that B2B…
Read post →A practitioner's account of the trust collapse around online product reviews — why authentic reviews on most retail sites now read as untrustworthy, what specifically has degraded the…
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