How-to guides
Product Option Apps vs a Custom Build on Shopify
Compare Shopify product option apps with a custom build on cost, speed, order data, pricing add-ons and lock-in, using a decision checklist.
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Project stories and practical notes on design and development, with the decisions, examples and evidence behind the work.
How-to guides
Shopify Markets and Hreflang: A Practical Guide
Learn how Shopify Markets builds market URLs and hreflang tags, how to check them, what x-default means and which mistakes break international SEO.
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How-to guides
Shopify Image Optimisation with image_url and image_tag
Use Shopify's image_url and image_tag filters to serve sized, responsive images. Load the main image eagerly, lazy-load the rest, and check the result.
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How-to guides
Faceted Navigation SEO on Shopify: A Practical Guide
Stop filter URLs wasting crawl time on your Shopify store. Learn which filtered pages to keep, which to block, and how to write the robots.txt rule.
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How-to guides
Canonical Tags on Shopify Collection Product URLs
Learn why Shopify products get a second URL inside collections, and how to check and align the canonical tag so Google indexes one address.
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How-to guides
Shopify App Bloat Audit: Find and Remove Leftovers
Run a Shopify app bloat audit: list apps, switch off unused embeds, measure unused code, then remove leftovers safely on a duplicate theme.
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How-to guides
Optimise glTF for the Web: A Step-by-Step Guide
Shrink glTF and GLB 3D models for fast product pages. Use the glTF Transform CLI to remove waste, compress data and check the result in a viewer.
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How-to guides
Embed a 3D Viewer in WordPress: Step by Step
Allow GLB uploads in WordPress, add Google's model-viewer with a Custom HTML block or shortcode, load it only where used, and make it accessible.
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How-to guides
Compress Textures with KTX2 for 3D Models
Convert 3D model textures to KTX2 with toktx, choose ETC1S or UASTC for each texture type, and load the result in three.js with KTX2Loader.
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Glossary
Material Swatch: Showing Real Finishes in a Configurator
A material swatch shows a finish as a choice in a configurator. Learn how swatches match physical samples and where screen colour falls short.
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