Commerce, performance, 3D and the craft of building storefronts that convert. New posts as the work teaches them.
A practitioner's account of why the mobile-first design framework, which served retail commerce well through the 2010s, is no longer the appropriate framing for a sector in which…
Read post →A practitioner's account of why the canonical "$18 billion abandoned" statistic is largely fictional, why the cart-abandonment recovery industry continues to circulate it, and what actually moves abandonment…
Read post →A practitioner's account of peak-trading engineering across more than a hundred retail sites — the failure modes that consistently re-emerge each November, the interventions that work, and the…
Read post →A practitioner's account of the conversion psychology landscape in 2026 — the techniques that have been habituated past their commercial usefulness, the techniques that retain their effectiveness, and…
Read post →A practitioner's account of the divergent UX preferences across age cohorts, with specific reference to the search-versus-filter behavioural split that determines whether the typical retail catalogue's discovery interface…
Read post →A practitioner's account of what the visitor actually does in the first six and a half seconds on a retail homepage, and what the implication is for the…
Read post →A practitioner's account of Easy UpSell — the upsell tool calibrated to the visitor's actual purchase context, and an examination of why the conventional upsell patterns produce measurable…
Read post →A flagship account of Easy Performance — the toolkit that consolidates the performance-engineering work into a single deployable package, with a focus on the hosting realities of UK…
Read post →A practitioner's checklist of the e-commerce UX patterns that, on the data from a hundred-plus retail sites, consistently produce measurable conversion uplift — and an examination of the…
Read post →A practitioner's account of building Easy SEO — the technical SEO toolkit designed for retailers operating in a search environment in which approximately sixty per cent of queries…
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