0+ years shipping premium commerce frontends
0+ production sites live
£0M+ in client revenue uplift since 2019
Availability
→ Fixed-Scope & Term Contracts — Now accepting new projects
→ Retainer (Most Cost-Effective) — Q3 2026 | 1 slot open
Six years building UK commerce — 20+ live sites at peak.
View case study →Compound revenue lift across the Praxis client roster.
View case study →Annual delivery cadence across the agency lifecycle.
View case study →
Real-time WebGL configurator platform — 35+ live retail deployments.
View case study →Per-category lift over standard product page baselines.
View case study →Configurator usage growth from launch to current peak.
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Six-week sprint — verified post-launch April 2026.
View case study →Frontend health audit on the live production site.
View case study →Page-load + payload reductions on the homepage.
View case study →
I help ambitious brands turn browsers into buyers.
Storefronts that load fast, convert cleanly, and don’t fall apart on Black Friday.
With over a decade building real commerce experiences, most of what I ship now starts as a conversation. I scope tight, work in the open, and make sure everything important is measured before launch.
I’ve completed over 200 commercial contracts since 2019.
Some of the companies who have benefitted from my skills are:
Three things, done well. Pick one — or stack them.
WordPress + WooCommerce and Shopify storefronts, full-stack — from wireframe to commercial launch, with WCAG-compliant checkout patterns built in.
WordPress · WooCommerce · Shopify · Full-stack · WCAG checkouts
Real-time WebGL configurators for high-consideration retail. The 3D Configurator platform — built at Praxis Digital, still in active deployment — drove an 18% average conversion lift across 35+ live retail sites.
Three.js · PlayCanvas · WebGL · embeds on existing storefronts
Core Web Vitals, schema, conversion optimisation and the kind of focused audit work that pays for itself in the first weeks after shipping.
Core Web Vitals · Schema · UX research · WCAG audits · A/B testing
Six years building, shipping and growing 20+ direct clients across 100+ live sites. Aggregate client revenue uplift peaked at £3.2M+ in 2024. The 3D Configurator platform spun out of the agency. Continued as DreamWeb Agency from May 2026.
WooCommerce · WordPress · managed hosting · 3D commerce IP · technical SEO · Founder/Principal
Real-time WebGL configurator platform built at Praxis Digital. 35+ live UK retail deployments. +18% average conversion lift per SKU. 5,000+ e-commerce transactions powered per month at peak. v4 in development.
Three.js · PlayCanvas · WebGL · Next.js · embed shim · Founder & lead engineer
UK beauty platform with a Lighthouse-23 frontend. Six weeks later: Lighthouse 96, theme footprint cut 74%, five pillar pages rebuilt end-to-end. Solo design + engineering sprint — a typical 3–6 month agency engagement compressed into six weeks.
WordPress · Timber/Twig · WooCommerce · vanilla JS · per-feature CSS · Solo design + eng
Two First-Class degrees from Manchester Metropolitan University, sitting underneath a decade of full-stack craft.
Twenty minutes, free, no commitment. You describe the problem, what you've already tried, and the timeline pressure. I'll tell you whether the approach is realistic, where I'd push back, and the rough shape of the engagement — before either of us spends another hour on it. If the work isn't a fit I'll point you at someone who is.
Defined-scope frontend rebuilds usually ship in 4–8 weeks; real-time 3D configurators in 8–12 weeks; focused performance / SEO / CRO sprints in 2–4 weeks. Defined-scope work runs fixed price with milestones; ongoing CRO + iteration work runs as a monthly retainer. The scope brief locks both the timeline and the model before any contract is signed.
Rates are competitive for the expertise and experience you get access to — a senior independent specialist who's shipped commercially since 2015, holds an MRes Distinction, ran a 12-person agency to a £3M+ annual revenue-uplift portfolio, and owns the IP on the 3D Configurator platform. Rather than a public rate card, the discovery call surfaces what the work involves and the written brief in step two carries the number.
WordPress + Timber/Twig + WooCommerce for commerce builds where the editor experience matters. Umbraco / .NET for traditional enterprise commerce. Headless on Shopify Plus or custom Next.js when raw performance is the brief. Three.js, PlayCanvas, WebGL for 3D product configurators. Vanilla JS, per-feature CSS, no build-tool gymnastics on the frontend by default. I match the stack to the problem rather than the other way around.
Yes — most engagements run that way. I deliver the design and the build end-to-end; the existing in-house team or managing agency handles integration into the managed environment, hosting, CI and the live cutover. Pull requests, code reviews and existing conventions all get followed. The recent Major UK Beauty Brand sprint ran in exactly this shape, as did most Praxis engagements.
Manchester, United Kingdom — remote-first, UK time zone, async by default. Slack or email for daily comms, a 30-minute weekly check-in for active engagements, ad-hoc calls when the work needs them. Happy to travel for kickoffs or to sit with the team when it'll genuinely move the work. Replies inside 24 hours during the UK working week.
→ Five more questions on the live site
Read full FAQ →Tell me about the project — a replatform, a configurator, a performance fix, or the part you’re stuck on. Replies inside 24 hours, UK working week.
Availability
→ Fixed-Scope & Term Contracts — Now accepting new projects
→ Retainer (Most Cost-Effective) — Q3 2026 | 1 slot open
→ Discovery is twenty minutes, free, no commitment.
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