Premium commerce sites for brands that move fast. Lighthouse-100 frontends, real-time 3D configurators and conversion engines — shipped in weeks, not months. Manchester, UK · remote.
WordPress + WooCommerce and Shopify storefronts, full-stack — from wireframe to commercial launch, with WCAG-compliant checkout patterns built in.
Real-time WebGL configurators for high-consideration retail. The 3D Configurator platform drove an 18% average conversion lift across 35+ live retail sites.
Core Web Vitals, schema, conversion optimisation and the kind of focused audit work that pays for itself in the first weeks after shipping.
Six years building, shipping and growing 20+ direct clients across 100+ live sites. Aggregate client revenue uplift peaked at £3.2M+ in 2024. Continued as DreamWeb Agency from 2026.
Real-time WebGL configurator platform. 35+ live UK retail deployments, +18% average conversion lift per SKU, 5,000+ transactions powered per month at peak. v4 in development.
A Lighthouse-23 frontend rebuilt in six weeks: Lighthouse 96, theme footprint cut 74%, five pillar pages rebuilt end-to-end. Solo design + engineering.
Storefronts that load fast, convert cleanly, and don't fall apart on Black Friday. Over a decade of real commerce experience, two First-Class degrees from Manchester Met — and everything important measured before launch.
Founded my agency (rebrand of Praxis Digital). End-to-end e-commerce, full-stack, CRO & 3D product visualisation.
Architected real-time 3D product configurators across 100+ retail sites. WebGL/Three.js + .NET API.
Delivered a custom B2B e-commerce marketplace via a Knowledge Transfer Partnership.
First commercial role — C++, Unreal Engine, real-time rendering.
Manchester Metropolitan University · 1st Class
Manchester Metropolitan University · 1st Class