niallarnfield.com

Niall Arnfield / Independent designer & developer

3D product configurators and ecommerce websites, built to perform.

Niall Arnfield, independent designer and developer
Niall Arnfield / Manchester, UK

I design and build 3D product configurators, Shopify and WordPress stores, and the technical SEO that gets them found. You work directly with me, from the first question to launch.

Start a project See the work
  • Configurator platform used by 20+ UK businesses
  • MRes, Web Innovation & 3D Ecommerce (1st)
  • Based in Manchester, working across the UK

What I do

Design and engineering, one accountable person

Industry focus: websites and 3D for salon furniture manufacturers, since 2017.

How it works: we agree the goal, then you get a written scope, timeline and cost. I design and build in short stages, on a staging site you can see. Each release is tested on real devices before launch, and I can stay on for support if you want. Not sure which of the three you need? Send a short note about your site and the problem.

Selected work

Ecommerce / Interactive 3D / Research

Client project / Design & development

A new storefront for Soinvogue.

A six-week solo redesign. Brand discovery, product browsing and a new WordPress theme, designed and built together.

2026
Soinvogue storefront redesign Brand discovery in the Soinvogue storefront Soinvogue product detail and buying controls
Storefront / 1 of 3

Platform development / Case study

Praxis Digital 3D

Five years building a 3D product configurator platform, deployed for more than 20 UK businesses.

WooCommerce / Pre-launch concept

Second Core

Refurbished gaming hardware, clearer browsing and five before-and-after comparisons.

Ecommerce / Design study

Velune

A photographic direction for footwear shopping, product discovery and editorial storytelling.

Ecommerce / Design study

ProSalonFurniture

A salon furniture store built with WordPress and WooCommerce, in six before-and-after comparisons.

About

I design it.
I build it.
I stay with
the detail.

I’m Niall. I’ve worked on interactive 3D and ecommerce since 2015. I started in games, on real-time rendering. Then came a Knowledge Transfer Partnership with Manchester Metropolitan University. After that, I spent five years leading a configurator platform used by more than 20 UK businesses.

Now I work on my own. You get one person for design, build and the choices that link them. Nothing gets lost between teams.

Tell me what you’re working on
Experience, qualifications & toolkit
2026 →

Lead Developer — DreamWeb Agency

Founded my agency (rebrand of Praxis Digital). End-to-end e-commerce, full-stack, CRO & 3D product visualisation.

DreamWeb Agency
2021–25

Lead Web & Systems Dev — Praxis Digital 3D

Designed and developed a 3D product configurator used by more than 20 UK businesses across different industries.

Praxis Digital 3D
2017–20

KTP Project Manager — MMU

Researched and developed a 2D product configurator and automated 3D image-production system through a Knowledge Transfer Partnership.

Manchester Metropolitan University
2015–16

Junior Systems Dev — Fingertip Games

First commercial role — C++, Unreal Engine, real-time rendering.

Fingertip Games UK

Stack & skills

HTML / CSS / JSWebGL · Three.jsPlayCanvas .NET · APIs · SQLWordPressWooCommerce ShopifyUmbracoNext.js UX / UI · FigmaSEO strategyCRO · A/B testing Interactive 3DSystems thinkingWCAG audits

Qualifications

2020

MRes — Web Innovation & 3D E-commerce

Manchester Metropolitan University · 1st Class

Manchester Metropolitan University
2015

BSc — Computer Games Technology

Manchester Metropolitan University · 1st Class

Manchester Metropolitan University

The working side of the work

Less explanation.
More exploration.

Working product configurators in your browser. Try the product choices, pricing and rules for yourself.

Enter the demo studio

Thoughts & process

Journal

All articles