Commerce, performance, 3D and the craft of building storefronts that convert. New posts as the work teaches them.
A practitioner's account of building UGC Scaler — the workflow tool that takes the operational pain out of soliciting, reviewing and publishing customer video content, and an account…
Read post →A practitioner's account of CTA Checker — the internal audit tool that started as a fifty-line script for a single client and has, over the four years since,…
Read post →A flagship account of the Demographic Behaviour analysis project — the methodology, the data set, and what eighteen months of cross-site behavioural analysis revealed about the differences in…
Read post →A practitioner's account of building social-platform widgets for TikTok, Instagram, Facebook and Pinterest — and an examination of why TikTok's discovery loop is structurally different from the other…
Read post →A practitioner's account of building an in-house content recommender that consistently out-performed three off-the-shelf commercial alternatives — and an examination of why the simpler algorithm produces better commercial…
Read post →A practitioner's account of building an AI-driven FAQ widget grounded in the retailer's own documentation — the retrieval architecture, the guardrails against hallucination, and the conversion patterns that…
Read post →A practitioner's account of building Product Finder — the conversion uplift it produces, the catalogue conditions under which it earns its development cost, and the implementation decisions that…
Read post →A multi-site fork of the Mapper throughput tool, built to coordinate flash sales across a brand portfolio with shared inventory — and an account of why the off-the-shelf…
Read post →A practitioner's account of building Easy Flash Sale — the engineering decisions, the inventory race conditions, and the conversion patterns that the off-the-shelf flash-sale plugins quietly fail to…
Read post →A first-hand account of replacing a 360-day rendering schedule with a game-engine pipeline that runs in days, not months — drawn from a 30-month KTP project at MMU…
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