Journal: ecommerce, 3D and SEO articles

Project stories and practical notes on design and development, with the decisions, examples and evidence behind the work.

UX January 29, 2025 · 6 min read

ProSalonFurniture: giving a salon furniture store a more considered presence

A custom WordPress and WooCommerce website for ProSalonFurniture, a UK salon furniture company preparing to launch. Brand identity, product presentation and a consistent shopping journey.

Read article →

Websites & ecommerce January 22, 2025 · 9 min read

Second Core: a new storefront for refurbished gaming hardware

Second Core is a substitute name for a retailer awaiting launch. Five before-and-after comparisons explain the reconstructed baseline and late-stage WordPress and WooCommerce concepts.

Read article →

Websites & ecommerce January 15, 2025 · 7 min read

Velune: a footwear storefront redesign for a 2027 relaunch

The 2026 Velune footwear redesign: editorial photography, clearer product browsing and a consistent shopping experience for a planned 2027 relaunch.

Read article →

3D commerce January 8, 2025 · 17 min read

Three.js vs Babylon.js vs PlayCanvas

Three.js vs Babylon.js vs PlayCanvas: same furniture configurator built in each, with measured load and rendering results. Plus WebGPU notes.

Read article →