Search – Niall Arnfield

Website Migration SEO Checklist: A Practical Launch Test Register

Plan a website migration with an original URL-mapping register, launch acceptance tests and practical checks for redirects, canonicals and indexing.

Lighthouse vs Core Web Vitals: why a high lab score can still fail real users, how to read PageSpeed Insights, and what to do without field data.

Website migration case study: redirect decisions, the tests that check them, what the example cannot prove, and a repeatable method.

How to choose an SEO consultant: five questions to ask, what a case study proves, the implementation path, and how to scope a retainer.

Core Web Vitals explained with a measured example: LCP, INP and CLS thresholds, lab vs field data, and targeted fixes including LCP images.

WordPress speed optimisation: record a baseline, match symptoms to causes, size images properly and treat caching as part of the application.

WordPress SEO checklist: inspect rendered essentials, assign owners, review archives, and compare SEO plugins with a small acceptance test.