Independent SEO consulting with hands-on website implementation. I help UK and international businesses identify what is limiting useful search visibility, prioritise the work and make changes that can be checked on the live site.
The scope can be a focused technical problem, a national search strategy, an ecommerce migration or an ongoing improvement programme. My SEO and performance approach connects research, content and development with the customer journey.
Discuss your website and search prioritiesSee selected work
When I can help
- Important pages are missing from search or reaching the wrong audience.
- Services, articles and category pages overlap without a clear owner.
- A redesign, migration or platform change needs an SEO plan.
- Technical findings need a developer to investigate and implement them.
- Reporting shows visits or submissions without establishing useful enquiries.
A short investigation or team workshop may be enough. The initial scope should match the decision you need to make. My terms of business explain how an engagement is agreed and paid for.
What the work covers
Search intent and demand
I compare observed queries, relevant demand and the pages customers expect to find. The output separates measured keywords from research candidates and assigns each useful intent to a suitable service, category or article.
Crawlability and indexation
I investigate affected URLs, response codes, rendering, canonical signals, sitemaps and discovery routes. Each finding states the observed behaviour, intended result and verification method. The dated indexing example shows why successful crawling and inclusion in Google are separate observations.
Content ownership and quality
You receive a page map that identifies what to retain, improve, consolidate or create. Recommendations depend on the business offer and available evidence, with a clear distinction between the commercial page and supporting guidance.
Internal links and site structure
I connect relevant resources to their service owners through navigation and contextual links. Important pages need a useful route from discovery to enquiry, alongside a structure that people and crawlers can follow.
Measurement
We agree the business outcome and reporting period before judging progress. Search impressions, organic clicks, page views and qualified enquiries remain separate measures. Accepted form submissions need spam and quality checks before they count as business demand.
From diagnosis to a verified release
| Stage | Deliverable |
|---|---|
| 1. Agree the decision | Priority services, audiences, scope, responsibilities and access requirements. |
| 2. Record the baseline | Dated search, analytics and page evidence, with missing data identified. |
| 3. Investigate | Verified findings separated from hypotheses and their next test. |
| 4. Assign page owners | A URL map connecting search intent, existing content and proposed work. |
| 5. Prioritise | A work list with value, confidence, effort, dependencies and responsible people. |
| 6. Implement | Reviewable content or code changes, proportionate testing and rollback. |
| 7. Verify | Live checks followed by a dated review of the relevant search and business measures. |
For an example of diagnosis leading to implementation, see the measured layout-shift correction. Its lab result is reported separately from unestablished traffic or commercial effects.
Example: overlapping service pages
Consider four pages describing essentially the same service. I would compare their queries, content, links and enquiry paths before selecting an owner. Consolidation or redirects would follow the actual overlap; genuinely different services would keep distinct pages. This is an illustrative decision process, not a claim of a client ranking result.
Scope, cost and timing
Cost depends on site size, platforms, markets, evidence quality and implementation depth. A focused diagnosis needs a different scope from a migration or a content programme. Agree deliverables, exclusions and review dates before work begins; development and approval dependencies belong in that plan.
Local and service-area SEO
Local search starts with whether customers can tell you serve them where they are. The foundations are accurate business information, a useful website and a genuine operating presence. Adding town names to otherwise identical pages is a poor substitute for explaining the service.
- Check the business model first. A customer-facing location and a business that travels to customers have different needs, and an online-only business should not invent an office to get a profile. Confirm the trading name, address visibility, hours, category and contact details with the person responsible.
- Give each local page a reason to exist. Useful content includes the service available in that area, real coverage limits, relevant local work you have permission to show, and a direct way to enquire.
- Do not duplicate by town. If the offer is identical everywhere, one clear service-area page beats dozens of near-copies. Separate pages are justified only by genuinely different information.
- Measure real demand. Track enquiries by service and location where appropriate, exclude spam from the conversion count, and treat a single rank check as one searcher’s view, not a universal position.
Google’s local results depend on relevance, distance and prominence, so no consultant can buy a better position. I can correct the website, develop service pages and set up reporting, with scope based on the number of real locations and who controls the business profile.
National SEO consulting and specialist work
I work remotely with UK and international businesses. National search work starts with the services and audiences you can genuinely serve. A small business may need one clear journey; a larger site may need changes across templates and several content owners.
Specialist support includes technical audits, ecommerce SEO, Shopify SEO, genuine local service coverage, content strategy and AI search optimisation.
For practical starting points, use the migration SEO checklist, technical SEO guide, audit-tool comparison and Core Web Vitals guide.
Choosing support
Ask who implements the work, how findings are verified and what is excluded. Google’s SEO hiring guidance warns against guaranteed number-one rankings. My consultant selection guide covers the questions in more detail.
Discuss the next useful change
Send your website, priority services, recent changes and the problem you want to solve. Include existing reports if available. I can assess the evidence and propose a focused scope. Review selected work or start a conversation. How I handle your details is set out in my privacy policy.
Discuss your website and search prioritiesSee selected work
Related reading: B2B ecommerce SEO.
Frequently asked questions
What does an SEO consultant do?
Diagnoses search problems, sets priorities and verifies progress. My service can also include the agreed website implementation.
Consultant or agency?
Choose by capability, accountability and delivery scope. Agree whether additional design, writing or development support is needed.
How long does SEO take?
The issue, competition, implementation and available evidence determine useful review points. Publication alone does not establish ranking improvement.
What access is needed?
Use the minimum access for the agreed stage. Google recommends read-only Search Console access for an initial audit.
What will reporting contain?
Completed changes, dated observations, limitations, unresolved work and the next action, connected to the agreed business goal.
Do I need an SEO consultant at all?
Not always. If your pages are indexed, load fast and answer what your buyers search for, you may only need to keep publishing. A consultant helps when traffic drops, a site move is coming, or you cannot tell why the right pages are not found. Start with one clear problem.
If your site runs on WordPress, the WordPress SEO checklist is a good place to start before booking an audit.