This demo configures an illustrative laundry tower, a washer and dryer stacked in one unit. Choose a finish, choose 9 kg or 12 kg capacity, and send the build as a quote request.
Laundry towers are bought by people short of floor space: flats with a hallway cupboard, terraced houses with a narrow utility room. The questions are physical. Buyers need to know the height fits the alcove, the depth still lets cupboard doors close, and whether a bigger drum is worth the extra bulk. Colour comes after fit, but it matters when the tower stands in a hallway rather than behind a door.
Appliances Configurator demo
Laundry Tower
- Product
- Laundry Tower
- Colour
- White
- Capacity
- 9 kg
Illustrative product. The design and images are generated examples, not a real model for sale.
What you can configure
White, graphite, steel grey and sand are the four finishes in the demo, from a range of six. The capacity selector offers 9 kg and 12 kg. In practice capacity is the bigger decision. It sets how many loads a household runs each week, and in this category a larger drum often brings a deeper cabinet. The demo records capacity in the summary without changing the image.
- Colour: White, Graphite, Steel Grey, Sand
- Capacity: 9 kg, 12 kg
Why a configurator suits laundry towers
A laundry tower is two appliances sold as one, which complicates the listing. Retailers often split the washer and dryer into separate products, then rely on the buyer to match capacities and remember the stacking kit. A configurator presents the pair as one decision and makes sure the parts that must match do match.
Twelve towers come from six finishes and two capacities. Photographing that range in a utility room set is a long shoot, and the hallway versions, where finish matters most, rarely get photographed at all. Clean product images per finish, with dimensions that update by capacity, give the buyer what they need to check the alcove.
There is a trade market as well. Developers and landlords fitting out flats specify a laundry tower per unit and order in quantity. They need the finish, capacity and dimensions on a quote, often with delivery to site in phases. A configurator that ends in a quote request suits them better than a basket designed for one household.
How a production version would be built
The main images are one per finish, since the tower looks the same at either capacity from the front. If the 12 kg version is deeper or taller, a side view or dimension drawing should change with capacity so the buyer can check the space. Codes for each pairing, clean product data with dimensions per capacity, the stacking kit and services such as old-machine removal are the retailer's part of the work. Orders go to a basket for households and a quote for trade buyers ordering by the dozen.
Build sheet for this range
- Colours in the full range: 6 (4 shown in this demo)
- Capacity choices: 2
- Combinations to support: 6 × 2 = 12
- Images for one photograph per combination at 3 angles: 36
- Images if capacities can be shown as separate layers, at 3 angles: 24
- Data each of the 12 combinations needs: a SKU or variant ID, price, stock or lead time, and any dimensions or specification that change
Questions about laundry tower configurators
Can the configurator show dimensions that change with capacity?
They can. Height, width and depth can be stored per variant and shown as a simple drawing beside the product image. When the buyer switches from 9 kg to 12 kg, the figures update. Adding a field for their alcove size lets the page confirm the fit before they order.
Can installation and old-appliance removal be added at the configuration stage?
Yes. Services can be offered as add-ons with their own prices, shown once the tower is configured. A stacking kit can be added automatically if the washer and dryer ship separately. Having these on the order means the delivery team arrives with the right equipment and time slot.
Can developers order different finishes for different apartment types?
Yes. Each apartment type can be its own configured line, with a quantity, finish and capacity. The quote then shows the full schedule in one document. For larger orders, the configured lines can pass straight into your CRM so the account manager sees the complete picture.
How do you price a configurator for an appliance range like this?
There is no fixed price. It depends on how many product families you carry, how complex the options are, whether usable images exist, and where orders need to go. A single family with good photography is a modest project. The cost guide explains the main factors in more detail.
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A configurator for your laundry towers
This demo uses an illustrative product. If you sell laundry towers, I can build the same experience around your own range, photography and ordering process, connected to Shopify, WooCommerce or a quote workflow. I reply to enquiries within two UK working days.