This illustrative retro fridge-freezer comes in six enamel colours, and four of them are ready to try here. Choose a colour, choose which side the door hinges on, and the build is held for a quote.
Nobody buys a pastel fridge-freezer for its energy rating alone. It is chosen to anchor a kitchen, so the colour has to sit with the tiles, the worktop and the cabinet paint. That makes the purchase closer to choosing a sofa fabric than replacing white goods, and buyers want to see the exact shade before committing to something this large.
Appliances Configurator demo
Retro Fridge-Freezer
- Product
- Retro Fridge-Freezer
- Colour
- Powder Blue
- Hinge
- Left
Illustrative product. The design and images are generated examples, not a real model for sale.
What you can configure
Powder blue, ivory, mint and retro red are in the demo, from a range that also includes jet black and blush. Hinge side is the other choice. It depends on where the fridge stands relative to the wall and worktop, and getting it wrong means the door opens into the way. Here the image stays the same for either hinge, and the choice is recorded in the summary.
- Colour: Powder Blue, Ivory, Mint, Retro Red
- Hinge: Left, Right
Why a configurator suits fridge-freezers
A retro fridge-freezer is a high-consideration purchase with a delivery problem attached. It arrives on a two-person van, and sending it back for the wrong shade, or a door that opens against the wall, is costly for everyone. Most of those returns start with a buyer guessing from one hero image.
Twelve variants come from six colours and two hinge sides. Retailers typically photograph one or two colours and describe the rest. Enamel pastels resist description: mint can lean green or grey depending on the light, and ivory shifts next to white tiles. Consistent images of every colour, shot in the same light, do the describing for you.
The hinge choice helps the retailer too. Many fridge-freezers ship with a reversible door that the installer swaps on site. Capturing the side at order stage means the warehouse can prepare it, or the delivery team arrives knowing the job. Kitchen designers specifying a scheme for a client also get a spec they can attach to the plan.
How a production version would be built
The main view needs one image per enamel colour. The hinge is trickier than it looks. Flipping the photograph moves the handle, but it also reverses the highlights on the chrome and the curve of the top, which buyers notice. A proper build shoots or renders both sides, giving twelve images. If a 3D model exists, rendering is quicker than a studio day. From the retailer I need colour names, product codes, door reversal rules and delivery options. The result connects to a basket, or to a wider kitchen configurator if the brand sells complete schemes.
Build sheet for this range
- Colours in the full range: 6 (4 shown in this demo)
- Hinge choices: 2
- Combinations to support: 6 × 2 = 12
- Images for one photograph per combination at 3 angles: 36
- Images if hinges can be shown as separate layers, at 3 angles: 24
- Data each of the 12 combinations needs: a SKU or variant ID, price, stock or lead time, and any dimensions or specification that change
Questions about fridge-freezer configurators
Can the configurator show the fridge-freezer against a customer's kitchen colours?
Up to a point. A simple version places the fridge against a choice of wall or tile colours, which helps a lot with pastels. Matching a customer's own paint exactly is harder, because screens and room light vary. I recommend offering enamel colour samples alongside, ordered from the same page.
Will pastel enamel colours look accurate online?
Close, with care. Each colour should be shot under the same lights and checked against a physical panel, then corrected so mint, powder blue and ivory stay distinct. Glossy enamel reflects its surroundings, so a neutral studio backdrop gives truer colour than a styled kitchen scene.
Can it prompt buyers to think about which hinge side suits their space?
Yes. A short prompt beside the hinge choice can ask where the fridge stands relative to the nearest wall, with a small plan diagram for each side. The answer is stored with the order. It is a small addition that saves a lot of delivery-day phone calls.
If we sell matching small appliances, can the configurator suggest them?
Yes. A kettle or toaster in the same enamel colour can be suggested once the fridge colour is chosen, as an add-on with its own price. Because the colour name is shared in the product data, the match is automatic rather than something the shop team maintains by hand.
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A configurator for your fridge-freezers
This demo uses an illustrative product. If you sell fridge-freezers, I can build the same experience around your own range, photography and ordering process, connected to Shopify, WooCommerce or a quote workflow. I reply to enquiries within two UK working days.