This illustrative automatic diver has luminous embossed hands and a rubber strap with a raised square pattern. The configurator lets you pick a dial and choose rubber or steel, and the result is captured for a quote.
Choosing a diver often starts with legibility. A white dial is unusual in this category and reads crisply in daylight, while black and blue are the traditional choices for contrast with lume. Olive sits between tool watch and fashion piece. Buyers usually want to see the hands against each dial, since raised, lume-filled hands catch light differently on dark and pale faces.
Watches Configurator demo
Automatic Diver
- Product
- Automatic Diver
- Colour
- Black
- Strap
- Rubber
Illustrative product. The design and images are generated examples, not a real model for sale.
What you can configure
You can switch between black, blue, olive and white, four dials from a range completed by burnt orange and grey. Rubber and steel are both selectable and noted in the summary, while the image itself stays put in this demo. The strap is more than styling on this watch. Rubber is the practical choice for swimming and paddling, and steel lets the same diver go to work.
- Colour: Black, Blue, Olive, White
- Strap: Rubber, Steel
Why a configurator suits dive watches
Many dive watch brands sell through independent jewellers as well as direct. That creates a familiar problem. A customer configures the watch they want on the brand's site, then has no idea which stockist has it. The sale drifts to whichever retailer happens to show something similar.
A configurator can end in the dealer network instead of a basket. The build is matched to stockists carrying that reference and shown on a map. The customer can reserve it for collection or send the build to the nearest one. Jewellers receive an enquiry that names dial and strap, and the brand keeps sight of demand across its network.
Twelve combinations spread across many dealers is also an allocation question. When each jeweller holds only a few references, the brand needs to know which pairings customers ask for in each region. Configured enquiries supply that, with real dial and strap choices attached, which is a firmer basis for splitting the next shipment than sell-through figures alone.
How a production version would be built
An image-based build works well, with dial images composited onto rubber and steel layers. The extra piece is a stockist lookup. The brand provides its reference list and a dealer list showing what each jeweller holds, ideally as a regularly updated feed. The configurator filters dealers by the chosen build and postcode. Enquiries go to the dealer and are copied to the brand's CRM. Where the brand also sells direct, the same build drops into a Shopify or WooCommerce basket.
Build sheet for this range
- Colours in the full range: 6 (4 shown in this demo)
- Strap choices: 2
- Combinations to support: 6 × 2 = 12
- Images for one photograph per combination at 3 angles: 36
- Images if straps can be shown as separate layers, at 3 angles: 24
- Data each of the 12 combinations needs: a SKU or variant ID, price, stock or lead time, and any dimensions or specification that change
Questions about dive watch configurators
Can a configurator send customers to a stockist that has their exact build?
Yes, if dealer stock data is available. The configurator matches the chosen reference against a stockist feed and lists the nearest dealers holding it. Where stock data is not shared, it can show dealers who carry the model and send them the configured build as an enquiry instead.
How do embossed luminous hands look in configurator images?
They need angled light to show their relief, plus a separate low-light view if you want to show the glow. Flat front lighting makes raised hands look printed. Every dial gets the same lighting, so the hands read consistently across white, olive and black. A lume view can be added where the brand wants one.
Can dealers embed the configurator on their own websites?
Yes. It can sit on a dealer's site in their styling, with enquiries routed back to them. Product data stays central, so a new dial or price change updates on every dealer site at once. That keeps the brand's imagery and specifications consistent across the whole network.
How much does a configurator with a dealer locator cost?
There is no fixed price. The main drivers are the number of models and dials, the state of existing imagery, and how stockist data arrives. A live stock feed takes more work than a static dealer list. My guide to configurator costs explains the factors, and you will have an answer within two UK working days.
More watch configurator demos
A configurator for your dive watches
This demo uses an illustrative product. If you sell dive watches, I can build the same experience around your own range, photography and ordering process, connected to Shopify, WooCommerce or a quote workflow. I reply to enquiries within two UK working days.