On show is an illustrative moulded shell side chair on birch dowel legs, with a smooth rolled rim. Choose a shell colour and whether to add a seat pad, and the configurator records the chair.
Shell chairs end up in kitchens, breakfast nooks, cafés and meeting rooms, and they are often bought in mixed colours. Four in one colour looks calm, while four in different colours looks deliberate. The buyer is deciding how much colour the table can take, and whether the chair needs a pad for longer sittings. Contract buyers add questions about cleaning, durability and certification.
Furniture Configurator demo
Shell Side Chair
- Product
- Shell Side Chair
- Colour
- White
- Cushion
- None
Illustrative product. The design and images are generated examples, not a real model for sale.
What you can configure
White, black, pebble and dusty blue are the four shells shown, from a range of six with ochre and forest. Shots are angled to show the rolled rim and the steel fixing that joins the dowel legs to the shell. None or seat pad is a choice the summary keeps track of, while the photo stays pad-free. In production, the pad would appear as a layer in its own colour.
- Colour: White, Black, Pebble, Dusty Blue
- Cushion: None, Seat Pad
Why a configurator suits chairs
Mixed sets are the defining buying pattern. A customer might want two dusty blue, one ochre and one forest around a white table. Product pages built per colour make that awkward: four separate basket adds, four chances to choose wrongly. A configurator that builds a set chair by chair, with a group preview, sells all four at once.
Seat pads are a natural add-on, and they need their own logic. A pad colour may suit some shells better than others, and some buyers only want pads on the end chairs. Handling that in one place keeps the order accurate and the image honest. It also lifts the value of each set, since pads are easy to add when they appear on screen.
Cafés, offices and schools order in volume, and their questions differ. They need consistent colour across reorders, clear lead times and certification documents for commercial use. A trade route captures quantity and colour split as structured data, so the sales team can quote the job without a long email exchange.
How a production version would be built
A layered 2D build suits a shell chair. Each shell colour is rendered on a constant base, and the seat pad sits on top in its own colours. A set view arranges four or six chairs around a simple table outline using the same images. Shell colours, base options, pad fabrics, stock by colour and any trade pricing rules make up the data. Orders reach Shopify or WooCommerce with each chair as a line item, or a trade quote for contract buyers. Sets can be saved and shared, which helps households decide together.
Build sheet for this range
- Colours in the full range: 6 (4 shown in this demo)
- Cushion choices: 2
- Combinations to support: 6 × 2 = 12
- Images for one photograph per combination at 3 angles: 36
- Images if cushion options can be shown as separate layers, at 3 angles: 24
- Data each of the 12 combinations needs: a SKU or variant ID, price, stock or lead time, and any dimensions or specification that change
Questions about chair configurators
Can buyers mix shell colours across a set of chairs?
Yes. A set builder lets the customer choose a colour for each chair and see them together around a table. The order then lists each colour with its quantity. You can also offer preset mixes, such as two neutrals and two accents, for buyers who want help choosing.
Should the seat pad be part of the chair or a separate product?
Either works. Selling it as part of the chair keeps the basket simple, while a separate product lets customers add pads later. I usually treat it as an option with its own SKU, so stock is tracked separately and pads can still be reordered on their own.
Can contract buyers see certification documents in the configurator?
Test certificates and care guides can be attached per product or per option and listed in the trade summary. The configurator should only show documents you actually hold for that chair. Contract buyers then have the paperwork alongside the quote rather than chasing it afterwards.
Will the same shell colour match if a café reorders next year?
The configurator can make the reorder exact, even if the factory has to do the matching. Saved trade configurations keep the colour code, base and pad choices, so a café reorders the same specification rather than describing it from memory. Any batch tolerance on colour should be stated by you in the trade notes.
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A configurator for your chairs
This demo uses an illustrative product. If you sell chairs, I can build the same experience around your own range, photography and ordering process, connected to Shopify, WooCommerce or a quote workflow. I reply to enquiries within two UK working days.