This illustrative rally-style adventure bike runs a long-travel fork under a high front mudguard, with wire-spoked wheels, wide rims and knobbly tyres. Colour and suspension setup are configurable, and the build goes forward as a quote.
Riders who buy this kind of bike are planning for sand, rock and long days far from help. They weigh suspension travel, ground clearance and range ahead of comfort, and they often prepare the bike for a specific expedition or rally. The suspension choice is technical, and getting it wrong shows up in a rut a long way from a dealer.
Motorcycles Configurator demo
Raid Adventure Bike
- Product
- Raid Adventure Bike
- Colour
- Dark Grey
- Suspension
- Standard
Illustrative product. The design and images are generated examples, not a real model for sale.
What you can configure
Dark grey, matte sand, race white and matte olive make up the demo palette, and burnt orange and matte black extend it. Suspension is standard or long travel. Long travel absorbs bigger hits and adds ground clearance, but it usually raises seat height and changes how the bike feels on tarmac. Standard suits mixed riding. The image follows the colour, and the summary carries the suspension choice.
- Colour: Dark Grey, Matte Sand, Race White, Matte Olive
- Suspension: Standard, Long Travel
Why a configurator suits motorbikes
Suspension options are hard to explain in a brochure. Riders want to know what they gain and what they give up, and dealers spend time on that conversation before every sale. A configurator can show the trade-off in plain terms beside the option, with seat height and clearance figures, so the conversation starts further along.
These bikes are often built to order with factory-fitted suspension, which brings lead time into the decision. If long travel adds weeks, the rider planning a spring expedition needs to know now. Showing the lead time per option lets the dealer confirm a delivery date with the quote.
Rider data matters too. Suspension is set up for the rider's weight and luggage, and a configurator can ask for both. The dealer then receives a build with the information needed to set sag and spring rates before handover. With twelve combinations of colour and setup, each one is worth getting right. A rider loading up for a fortnight in the desert needs a different setup from one riding unladen at weekends.
How a production version would be built
Long-travel suspension changes the bike's stance. Separate images per setup work better than a layer, with each colour rendered at both ride heights. That is twelve hero images from the manufacturer's CAD. The manufacturer supplies colours, suspension specifications, seat height and ground clearance per setup, lead times and part numbers. Rider weight and luggage fields pass straight to the dealer, and builds reach the chosen dealer's CRM through a locator. I worked on an image-based configurator through an MMU Knowledge Transfer Partnership, released in 2019, and the same principles apply.
Build sheet for this range
- Colours in the full range: 6 (4 shown in this demo)
- Suspension choices: 2
- Combinations to support: 6 × 2 = 12
- Images for one photograph per combination at 3 angles: 36
- Images if setups can be shown as separate layers, at 3 angles: 24
- Data each of the 12 combinations needs: a SKU or variant ID, price, stock or lead time, and any dimensions or specification that change
Questions about motorbike configurators
Can the configurator explain the trade-offs of long-travel suspension?
Yes. A short note beside each option sets out what changes: travel, seat height, ground clearance and on-road feel. The figures come from your technical data. Written plainly, it helps less experienced riders avoid buying more bike than they need, and saves the dealer repeating the explanation.
Can we collect rider weight for suspension setup?
Yes. Optional fields for rider weight, typical luggage and riding style can sit beside the suspension choice. They travel with the lead to the dealer, who can prepare spring rates and sag before the bike is collected. Riders who prefer not to share their weight can skip the fields.
Should the long-travel bike look different in the image?
Yes. It sits higher, and riders comparing setups want to see the change in stance. Separate renders per setup are better than a layer here, because ride height affects the whole bike. The demo shows one stance for every colour and records the suspension choice in the summary.
Can lead times differ between suspension options?
Yes. Lead time is stored per option, so the configurator can show it as soon as long travel is chosen. If factory build slots fill, the shop team updates the data and the page reflects it. Riders planning around a departure date then see it before they commit.
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A configurator for your motorbikes
This demo uses an illustrative product. If you sell motorbikes, I can build the same experience around your own range, photography and ordering process, connected to Shopify, WooCommerce or a quote workflow. I reply to enquiries within two UK working days.