Mineral cast baths sell on touch. The velvety matte surface and thin rounded rim of this illustrative bath are what a buyer runs a hand over in a showroom. That is exactly what a product page struggles to convey. It suits warm, rustic interiors, the kind of farmhouse bathroom where natural materials set the tone.
The buyer is usually choosing between a few similar shapes in a few earthy finishes. They are thinking about how the surface will age, whether matte black shows water marks, and how sand or terracotta will look against limestone or lime plaster. Price and lead time come into it, but texture and tone drive the choice.
Bathroom Configurator demo
Mineral Cast Bath
- Product
- Mineral Cast Bath
- Colour
- Matte White
- Length
- 1600 mm
Illustrative product. The design and images are generated examples, not a real model for sale.
What you can configure
The demo covers matte white, matte black, stone grey and sand, with anthracite and terracotta in the full range. Every finish is matte, so the comparison is about tone and depth rather than shine. Length is 1600 or 1700 mm and appears in the summary. A production build would add close-up texture images, since the surface is a large part of what this kind of bath is worth.
- Colour: Matte White, Matte Black, Stone Grey, Sand
- Length: 1600 mm, 1700 mm
Why a configurator suits baths
Stone-effect baths are often sold through design-led showrooms that display one or two finishes at most. Buyers who like the shape but want terracotta or anthracite have to trust a chip sample the size of a coaster. A configurator puts the full finish on the full shape, a much better basis for a decision on something this heavy and this hard to send back.
Matte surfaces are also unforgiving in photography. Lit flat, they look like plastic; lit harshly, every finish turns grey. Building a configurator forces a brand to produce consistent, carefully lit images of every finish. Those images then serve the website, social posts and dealer brochures as well.
Physical samples remain part of this sale, and the configurator can fold them into the same process. A buyer configures the bath, requests a sample of the chosen finish, and the build is saved so the quote follows when the sample arrives. Fewer samples go out speculatively, and the ones that do lead somewhere.
How a production version would be built
For matte finishes I prefer renders from a calibrated 3D model, or very carefully controlled photography, with a close-up texture panel beside the main image. Each finish needs a main view at each length and a detail view, which can be shared across lengths since texture does not change with size. Inputs from the brand are finish names, sample codes, dimensions, weights for delivery planning and lead times. Sample requests and quotes can share one form, and builds can be saved and shared so a buyer returns to the exact bath later.
Build sheet for this range
- Colours in the full range: 6 (4 shown in this demo)
- Length choices: 2
- Combinations to support: 6 × 2 = 12
- Images for one photograph per combination at 3 angles: 36
- Images if lengths can be shown as separate layers, at 3 angles: 24
- Data each of the 12 combinations needs: a SKU or variant ID, price, stock or lead time, and any dimensions or specification that change
Questions about bath configurators
Can customers order a finish sample from inside the configurator?
Yes. A sample button beside the chosen finish adds it to a separate sample order, and the configured bath is saved to the customer's account or email. When the sample arrives, a link brings them back to the exact build. It turns sample requests into a tracked step rather than a dead end.
Can the configurator show the texture of a matte stone surface?
To a point. A close-up under raking light shows fine texture far better than a full product shot, and a short clip can show light moving across it. Neither replaces touch, but together they set accurate expectations and cut the number of people ordering a sample just to see the surface.
Is matte black harder to show accurately than lighter finishes?
It is. Dark matte surfaces lose their form in photography, so the shape needs rim lighting and the colour needs a reference in the frame. I render or shoot black last, once the lighting is proven on lighter finishes, and check it on several screens. Expect it to look slightly different on every phone.
How much does a configurator for a bath range cost?
There is no fixed price. It depends on how many shapes and finishes you carry and whether consistent images or 3D models already exist. Connections to sample orders, quotes or a CRM also count. My guide to configurator costs explains each factor in turn.
More bathroom configurator demos
All bathroom product configurator demos
A configurator for your baths
This demo uses an illustrative product. If you sell baths, I can build the same experience around your own range, photography and ordering process, connected to Shopify, WooCommerce or a quote workflow. I reply to enquiries within two UK working days.