Off-plan apartment buyers are often asked to choose bathroom finishes from a brochure and a sample board, months before the building exists. This illustrative flowing oval bath is typical of the upgrades those buyers are offered in penthouses and premium apartments.
Their decision is an unusual one. They cannot see the room, the light or the view. They are choosing a shape, a finish and a length for a space they know only from plans. They also want to be sure the upgrade is worth paying for. Seeing the bath clearly, in each finish and in evening light as well as daylight, removes much of the guesswork.
Bathroom Configurator demo
Flowing Oval Bath
- Product
- Flowing Oval Bath
- Colour
- Gloss White
- Length
- 1500 mm
Illustrative product. The design and images are generated examples, not a real model for sale.
What you can configure
The swatches change the shell between gloss white, matte black, pale grey and navy, four of the six finishes. The integral lumbar curve and toe-tap outlet stay the same throughout. Length is offered at 1500 or 1660 mm, which matters on a plan drawn to the millimetre. The summary records it; the image changes with colour alone.
- Colour: Gloss White, Matte Black, Pale Grey, Navy
- Length: 1500 mm, 1660 mm
Why a configurator suits baths
Housebuilders and developers run finish selections as a sales process with deadlines. Each buyer must choose by a cut-off date so orders reach suppliers in time for fit-out. Paper forms and email chains make that slow, and a wrong selection discovered on site is costly to put right.
A configurator built for a development can show only the options available to each plot type, with the upgrade price beside each. Choices are saved against the plot, signed off, and exported to the site team and supplier as a clean schedule. Twelve finish and length combinations per plot type is easy to manage this way. Across a whole development, the paper version becomes a spreadsheet nobody wants to reconcile by hand.
Suppliers gain too. A manufacturer of baths and brassware can offer developers a configurator as part of its specification package, with its own range pre-loaded. That keeps the product in front of the end buyer at the moment of choice, rather than relying on a sample board in a sales suite.
How a production version would be built
For a development, the configurator sits behind a buyer login rather than on a public product page. Each plot type carries its own allowed options and upgrade prices, loaded from the developer's specification. Images can be renders of the bath in each finish, ideally placed in a render of the actual bathroom design so buyers see their own room. Selections are saved, locked at the cut-off date, and exported to the site team, supplier and CRM. A full record shows who chose what, and when.
Build sheet for this range
- Colours in the full range: 6 (4 shown in this demo)
- Length choices: 2
- Combinations to support: 6 × 2 = 12
- Images for one photograph per combination at 3 angles: 36
- Images if lengths can be shown as separate layers, at 3 angles: 24
- Data each of the 12 combinations needs: a SKU or variant ID, price, stock or lead time, and any dimensions or specification that change
Questions about bath configurators
Can the configurator limit choices to what each plot type allows?
Options can be filtered by plot type. A buyer in a two-bedroom apartment sees only the baths and lengths that fit their bathroom, with the upgrade price shown. The rules live in the data, so the sales team can adjust them as the specification changes without asking a developer.
How are buyer selections locked once the cut-off date passes?
Each selection is saved against its plot and can be signed off digitally. After the cut-off, the configurator becomes read-only for that plot and the final schedule is exported. Late changes can still be made, but through the sales team, so there is always a record of who agreed what.
Can buyers see the bath at night as well as in daylight?
Yes, if the images are rendered for it. Two lighting states per finish, one daylight and one evening, is a modest addition and helps buyers judge darker finishes such as navy or matte black. In an apartment with a view, the evening render is often the one that sells the upgrade.
Will the configurator work for a manufacturer supplying several developers?
It will. The same configurator can be deployed per development, each with its own branding, plot types and prices, while the manufacturer maintains one product catalogue behind them all. A change to a finish or lead time reaches every development at once, and each sales team works from the same data.
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A configurator for your baths
This demo uses an illustrative product. If you sell baths, I can build the same experience around your own range, photography and ordering process, connected to Shopify, WooCommerce or a quote workflow. I reply to enquiries within two UK working days.