Oxblood, lavender and snow white are not colours anyone buys by accident. This illustrative panoramic tower, with wraparound glass, a curved mesh front bezel and a gloss painted frame, is made for people who choose a case by colour first. The configurator pairs that finish with a fan pack and ends in a quote request.
The buyer is working out how the whole build will look through the glass. A coloured frame commits them to a palette: fan blades, cables, cooler and even the desk mat have to sit with it. The fan pack belongs to the same decision, because matched fans bought with the case save hunting for a close shade later.
PC and gaming hardware Configurator demo
Panoramic Glass Tower
- Product
- Panoramic Glass Tower
- Colour
- Oxblood
- Fans
- None
Illustrative product. The design and images are generated examples, not a real model for sale.
What you can configure
The demo includes oxblood, matte black, snow white and lavender; pale blue and forest are the other two finishes. Fans can be none, three or six. The selection shows in the summary while the image stays put. In a production build the fans would appear behind the glass, which matters on a panoramic case because there is no solid panel to hide an empty mount.
- Colour: Oxblood, Matte Black, Snow White, Lavender
- Fans: None, 3 Fans, 6 Fans
Why a configurator suits PC cases
Colour-led cases sell on how they will look in someone's room, and one studio shot rarely does that justice. Gloss paint shifts between warm and cool light, and a deep red can read as brown on one screen and pink on another. Showing every finish under identical conditions is the minimum a buyer needs before choosing oxblood over safe black.
Fan packs change the economics of the sale. The fan step takes the page to eighteen possible builds, but its real value is attachment: a case sold with fans is a larger order and fewer separate parcels. When fans are a clear step in the configurator, rather than a cross-sell under the basket button, buyers are far more likely to consider them.
Coloured finishes are also where stock gets awkward. Brands often run limited batches of a seasonal colour, and retailers do not want a sold-out lavender case to vanish from the page. The configurator can take a pre-order, collect restock alerts or point to the nearest finish. That keeps demand visible instead of losing it to another shop.
How a production version would be built
I would render this case rather than photograph it. Gloss paint and curved glass are hard to light consistently, and renders let each fan option be layered into the same frame: a base image per finish, then the fans composited behind the glass. Six finishes and three fan options then need far fewer assets than eighteen separate shots. Product data covers SKUs, finish names, fan pack contents and any rules about fan colour per finish. Orders pass to a Shopify or WooCommerce basket as a single bundle.
Build sheet for this range
- Colours in the full range: 6 (4 shown in this demo)
- Fans choices: 3
- Combinations to support: 6 × 3 = 18
- Images for one photograph per combination at 3 angles: 54
- Images if fan packs can be shown as separate layers, at 3 angles: 27
- Data each of the 18 combinations needs: a SKU or variant ID, price, stock or lead time, and any dimensions or specification that change
Questions about PC case configurators
Can the configurator show fans inside the case without a separate image for every finish?
Yes, with layered renders. The case is rendered once per finish, then each fan pack is rendered as a transparent layer in the same position and lighting. The configurator stacks them in the browser. Adding a new finish then needs one new base image, and the fan layers carry over unchanged.
How do I keep gloss and pastel colours accurate on screen?
Start from physical samples and a calibrated workflow, then accept that phones vary. Gloss finishes need the same reflection in every image, or one colour looks shinier than another. For pastels such as lavender and pale blue, I would show a close-up of the painted frame beside the full view, so buyers see the true tone.
Should fan packs be sold as variants or as separate products?
That depends on your stock system. If fans ship inside the case box, they belong as variants. If they ship separately, the configurator can add two lines to the basket and still present them as one build. Either way, the summary should name the fan pack clearly so warehouse staff pick the right items.
Can a sold-out colour stay visible in the configurator?
It should. Each finish carries an availability state in the product data. A sold-out colour can show as pre-order, collect email addresses for a restock alert, or be greyed out with a note. Hiding it entirely throws away useful demand information, so I usually recommend keeping it on the page.
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A configurator for your PC cases
This demo uses an illustrative product. If you sell PC cases, I can build the same experience around your own range, photography and ordering process, connected to Shopify, WooCommerce or a quote workflow. I reply to enquiries within two UK working days.