Mountain e-bikes have brought a much wider group of people onto off-road trails. This illustrative e-MTB is configured with a 500 Wh or 700 Wh battery in four colours, and the build summary is sent as a quote request.
Many of these buyers ride with a partner or friends of different fitness, and the e-bike evens out the gap. They are deciding how much battery they need for fire-road climbs and full days out, and how they will carry the bike. A larger pack adds weight, which matters when two bikes are lifted onto a tailgate or towbar rack. The colours reflect the broader market, with dusty rose and cream beside matte black.
Cycling Configurator demo
Mountain E-Bike
- Product
- Mountain E-Bike
- Colour
- Matte Black
- Battery
- 500 Wh
Illustrative product. The design and images are generated examples, not a real model for sale.
What you can configure
In the demo, the paint options are matte black, dusty rose, mineral blue and cream. The motor cradled at the bottom bracket and the shock in its linkage stay fixed across every image, so only the paint changes. The battery choice is recorded in the summary but does not change the picture in this demo. A production version would show weight and range guidance for each pack.
- Colour: Matte Black, Dusty Rose, Mineral Blue, Cream
- Battery: 500 Wh, 700 Wh
Why a configurator suits e-bikes
E-MTBs are often bought in pairs. Two riders buy two bikes, sometimes in matching colours, frequently in different sizes and with different batteries. Most bike websites make that awkward: two configurations, two baskets, and no way to see the pair together. Letting the buyer add a second bike to the same request handles it properly and gives the shop one two-bike quote.
Transport is a practical concern a good configurator can address. Rack weight limits and lifting height come up often in conversations about a larger battery. Showing the bike's weight for each battery, with a note on rack compatibility, saves those questions and helps buyers choose a battery they can live with.
Colour does real work in this segment. Dusty rose and cream bring in buyers who would not consider a black e-MTB, and they want to see those finishes on the trail as well as on a white background. Lifestyle images per colour, alongside the clean product shots, help them commit.
How a production version would be built
One photograph or render per colour handles the paint, with a lifestyle image per finish if the budget allows. The battery option carries weight, range guidance and lead time from the brand's data. The two-bike flow needs a simple structure: each bike is its own configuration, grouped under one request, then sent as a quote or added to a Shopify basket as two lines. Shipping rules for the batteries and an optional handover to a dealer for setup complete the build, with both bikes kept together on the order record.
Build sheet for this range
- Colours in the full range: 6 (4 shown in this demo)
- Battery choices: 2
- Combinations to support: 6 × 2 = 12
- Images for one photograph per combination at 3 angles: 36
- Images if batteries can be shown as separate layers, at 3 angles: 24
- Data each of the 12 combinations needs: a SKU or variant ID, price, stock or lead time, and any dimensions or specification that change
Questions about e-bike configurators
Can a couple configure two different bikes in one order?
Yes. After the first bike, the buyer can add a second with its own colour, size and battery. Both appear in one summary and go to the shop as a single quote or two basket lines. The shop sees they belong together, which helps with setup appointments and a joint collection.
Can the configurator help buyers choose a battery that suits their car rack?
It can show the bike's weight with each battery and a short note on rack limits. It should not recommend a specific rack unless you sell them, but it can link to compatible ones in your range. Buyers then make the battery decision with transport in mind, not after delivery.
Should lifestyle photos be part of the configurator or separate?
Both work. The configurator should use clean product shots for the swatch change, because they are consistent and comparable. Lifestyle images can sit below in a gallery that updates to the chosen colour. That gives buyers context without breaking the side-by-side comparison.
How is the cost of an e-MTB configurator worked out?
Cost follows scope rather than a price list. The main factors are the number of models and options, whether consistent imagery already exists, and extras such as two-bike orders or dealer routing. My configurator cost guide explains each driver, and I reply to enquiries within two UK working days.
More bike configurator demos
A configurator for your e-bikes
This demo uses an illustrative product. If you sell e-bikes, I can build the same experience around your own range, photography and ordering process, connected to Shopify, WooCommerce or a quote workflow. I reply to enquiries within two UK working days.