The sole tells the story on this illustrative distance driver: a raised tail at the back and an adjustable weight port. Choose a head finish and a loft of 9°, 10° or 11°, then send the build as a quote request.
Distance drivers are bought by golfers chasing carry, and loft is where that chase often goes wrong. Plenty of players reach for the lowest loft on the rack and lose distance to a low launch. A fitter would often move them up a degree. The head finish is the emotional half. Racing green and ivory nod to classic persimmon woods, while charcoal and gloss black look modern and purposeful.
Sports equipment Configurator demo
Distance Driver
- Product
- Distance Driver
- Colour
- Gloss Black
- Loft
- 9°
Illustrative product. The design and images are generated examples, not a real model for sale.
What you can configure
Loft comes in single-degree steps and is recorded in the summary; the image stays the same, as loft is barely visible from normal angles. Gloss black, silver, midnight blue and charcoal are the four head finishes on show, from six. A production build would add a short note on matching loft to swing speed, or a prompt to book a fitting before choosing.
- Colour: Gloss Black, Silver, Midnight Blue, Charcoal
- Loft: 9°, 10°, 11°
Why a configurator suits drivers
Club fitters need every option available, but no shop can stock them all. Six finishes over three lofts is eighteen heads before a single shaft is chosen. For a brand selling through fitting studios, a configurator makes the full range orderable without the inventory sitting on a rack. Fitters can sell the exact build the launch monitor supports, not the nearest head in stock.
It also links the online browser to the fitting bay. A golfer starts a build at home, saves it and books a fitting slot with that configuration attached. The fitter opens it, adjusts loft and shaft from launch monitor data, and confirms the order in the same record. Nothing gets lost between visits.
Dealer networks benefit most of all. One configurator, embedded on many retailers' sites, gives every dealer the same images, rules and finishes. Orders reach the brand in a single format, which speeds up assembly and keeps custom lead times predictable. Dealers also stop maintaining their own outdated product pages.
How a production version would be built
The head is imaged once per finish from the front and from below, so the sole, tail and weight port are visible. Shafts and grips are layered on top. Loft is data rather than imagery, tied by rules to the shaft options. From the brand I need component codes, finish names and any regional restrictions. Output can be a basket for stocked builds, a fitting booking with the configuration attached, or a dealer order routed to the nearest stockist. I built Praxis Digital 3D, a browser-based configuration platform used by more than 20 UK businesses.
Build sheet for this range
- Colours in the full range: 6 (4 shown in this demo)
- Loft choices: 3
- Combinations to support: 6 × 3 = 18
- Images for one photograph per combination at 3 angles: 54
- Images if lofts can be shown as separate layers, at 3 angles: 27
- Data each of the 18 combinations needs: a SKU or variant ID, price, stock or lead time, and any dimensions or specification that change
Questions about driver configurators
Can a golfer book a fitting with their configuration attached?
The saved build can pass to a booking form or calendar tool, so the fitter sees the chosen head, loft and finish before the session. After testing, the fitter adjusts the specification in the same record and confirms the order. The golfer never starts again from a blank form.
Should the configurator advise golfers on loft?
It should guide rather than prescribe. A short note explaining that lower loft is not automatically longer, and that most golfers benefit from a fitting, sets realistic expectations. Linking that note to a fitting booking turns an uncertain choice into a visit rather than a guess.
Can dealers embed the configurator on their own websites?
They can. Each dealer shows the configurator with its own branding and contact details, while images, rules and finishes stay central. Orders and enquiries route to the right dealer or back to the brand, depending on how your network is set up.
How do you show the sole and weight port to online buyers?
With a second view from below, or a toggle between crown and sole. The raised tail and weight port are part of the design story, and golfers check them in the shop by turning the club over. Offering the same view online answers that habit before they ask.
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A configurator for your drivers
This demo uses an illustrative product. If you sell drivers, I can build the same experience around your own range, photography and ordering process, connected to Shopify, WooCommerce or a quote workflow. I reply to enquiries within two UK working days.