Pick a colour and a size for this illustrative knit-look zip jacket, and the configurator builds a summary you can send as a quote request. It works the same on a phone, a laptop or a tablet on the shop counter.
A knit-look fleece sits between two categories. It looks like a chunky knit but handles like a fleece, and buyers are deciding which of those matters more. Colour plays into that. Oatmeal flatters the knit texture most, while charcoal and navy make the jacket read more like smart outerwear. Forest sits between the two and suits country wear.
Fashion Configurator demo
Knit-Look Zip Jacket
- Product
- Knit-Look Zip Jacket
- Colour
- Oatmeal
- Size
- S
Illustrative product. The design and images are generated examples, not a real model for sale.
What you can configure
Oatmeal, charcoal, navy and forest are on the swatch row, out of six that also include camel and burgundy. Texture drives the photography here: each colour is shot separately, so the knit-look surface of the outer fabric reads properly in that shade. The zipped hand pocket at waist height is the one detail that stays fixed between images. Sizes S, M and L are noted in the summary but do not change the picture.
- Colour: Oatmeal, Charcoal, Navy, Forest
- Size: S, M, L
Why a configurator suits jackets
Many retailers of this kind of jacket have physical shops: country stores, lifestyle boutiques, garden centres with a clothing floor. A shop rarely has room to stock six colours in every size. The customer finds the jacket in oatmeal, asks about forest in a medium and is told it can be ordered.
A configurator on a tablet at the till makes that moment easier. The assistant shows the forest version properly, checks the size in the warehouse and places the order for home delivery or collection from the shop. The sale is captured while the customer is still standing there, instead of depending on a return visit. The shop's range effectively becomes the whole range.
The same configurator runs on the website, which keeps the experience consistent for people who browse at home and buy in person. For a textured garment it also does something a printed swatch card cannot. It shows the knit effect in each colour, not a flat chip that ignores the surface entirely.
How a production version would be built
For a knit-look fabric, I would shoot each colour with side light so the texture reads. A close crop per colour then serves as a second view. The configurator runs as an ordinary web page, so one build serves both the website and an in-store tablet. The retailer supplies colour names, SKUs by size, and stock by location. Orders can go to the online basket, or into the EPOS for a shop sale. Branch stock needs an integration with your stock system, which I scope early because it sets the timeline.
Build sheet for this range
- Colours in the full range: 6 (4 shown in this demo)
- Size choices: 3
- Combinations to support: 6 × 3 = 18
- Images for one photograph per combination at 3 angles: 54
- Images if sizes can be shown as separate layers, at 3 angles: 27
- Data each of the 18 combinations needs: a SKU or variant ID, price, stock or lead time, and any dimensions or specification that change
Questions about jacket configurators
Can shop staff use the configurator on a tablet to order colours we do not stock?
Yes. It runs in a browser, so any tablet works. Staff choose colour and size with the customer, check central stock and place the order for delivery or collection. If you want the sale credited to the shop, the order can carry a store code. That needs a small amount of setup in your platform.
Will the texture look like knitwear or like fleece in the photos?
That depends on lighting and camera distance. Side light brings out the knit pattern, while flat front light makes it read as smooth fleece. I would show the full jacket for colour and shape, then a close crop for texture. Buyers see how it looks across a room and up close.
Can we show stock in each of our shops?
Yes, if your stock system can share levels by location. The configurator checks the chosen colour and size and lists the branches that hold it. Customers can reserve one to try on or order it for collection. The effort depends on what your EPOS or ERP already exposes, so I check that before quoting.
Can it handle men's and women's fits of the same jacket?
Yes. Fit becomes the first choice, followed by colour and size. Each fit has its own image set and size table, while colour names and the data structure are shared. If some colours are made in only one fit, the configurator hides them for the other, so nobody selects a combination that does not exist.
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A configurator for your jackets
This demo uses an illustrative product. If you sell jackets, I can build the same experience around your own range, photography and ordering process, connected to Shopify, WooCommerce or a quote workflow. I reply to enquiries within two UK working days.