This illustrative soaking tub has a smooth, rounded acrylic outline and an outlet set in the middle of its floor. Buyers often picture it in a relaxed coastal bathroom with pale floors and plenty of daylight.
Acrylic tubs are often bought online by people who have never sat in one. Their questions are physical: how deep it feels, whether 1520 mm is enough to lie back in, and whether it will clear a narrow landing. They also wonder how sand or matte black will look in their own light rather than a studio's. The product page has to start answering those, because there may be no showroom visit at all.
Bathroom Configurator demo
Rounded Soaking Tub
- Product
- Rounded Soaking Tub
- Colour
- Gloss White
- Length
- 1520 mm
Illustrative product. The design and images are generated examples, not a real model for sale.
What you can configure
The demo offers gloss white, matte black, stone grey and sand, with navy and sage in the fuller range. Length is 1520 or 1670 mm. Those sizes are close enough that buyers often agonise over them, so a production build would show both outlines against a person-sized reference. Here the length is recorded in the summary and the image changes only with colour.
- Colour: Gloss White, Matte Black, Stone Grey, Sand
- Length: 1520 mm, 1670 mm
Why a configurator suits baths
Direct-to-consumer bathroom brands carry the whole sales conversation on the product page. Every unanswered question becomes a chat message, a phone call, or a sale lost to a competitor with better pictures. A configurator turns six finishes and two sizes into something a customer can explore alone, late in the evening, and reach a decision on.
Returns are the other pressure. A bath is bulky to ship and expensive to bring back. Many returns of this kind come from expectation gaps: the colour looked warmer online, or the tub felt smaller than expected. Consistent images of every finish and a clear size comparison close both gaps before dispatch rather than after. Each avoided return saves the brand and the customer a great deal of hassle.
Acrylic tubs also lend themselves to seasonal colours and limited runs. A configurator lets a brand add a finish with one image set and one data row. Saved builds and quote requests then show the interest in it before anyone decides how much stock to hold.
How a production version would be built
An image-based build is efficient for a single tub shape. I would render the shell once per finish from two angles, using the same 3D model so the outline is identical in every colour. A side elevation for each length, with a figure for scale, answers the sizing question. The brand supplies finish names and SKUs, external and packed dimensions, and stock or lead time per finish. The configured tub drops into the Shopify or WooCommerce basket as a normal variant, or into a quote if delivery needs surveying first. My product configurator service page sets out the options.
Build sheet for this range
- Colours in the full range: 6 (4 shown in this demo)
- Length choices: 2
- Combinations to support: 6 × 2 = 12
- Images for one photograph per combination at 3 angles: 36
- Images if lengths can be shown as separate layers, at 3 angles: 24
- Data each of the 12 combinations needs: a SKU or variant ID, price, stock or lead time, and any dimensions or specification that change
Questions about bath configurators
Can the configurator show whether the tub will fit through a doorway?
It can show packed and unpacked dimensions beside each length and ask the customer to check their narrowest access point. A fuller build compares the figures they enter against the tub and flags a problem. That is especially useful for acrylic tubs bought online, where nobody from the retailer sees the property before delivery.
How do you photograph a sand or stone grey finish accurately?
By calibrating against the real thing. I light the shell, or set up the render, beside a physical sample of each finish and adjust until they match on a calibrated display. Warm neutrals like sand drift easily, so I check them under both daylight and warm artificial light. A sample request option is still worth adding.
Can buyers compare the two lengths side by side?
A comparison view can overlay the two outlines, or show them beside a standing figure, so the 150 mm difference is visible rather than abstract. It is a small feature that settles a common hesitation, and it needs only line drawings or two extra images per angle.
Does the configurator work well on phones?
It does. Image-based configurators are light and load quickly on mobile, which is where many people browse bathroom products. Swatches, options and the summary are built for touch, and images are sized for the screen. I test on real devices before launch, not just a resized desktop browser.
More bathroom configurator demos
All bathroom product configurator demos
A configurator for your baths
This demo uses an illustrative product. If you sell baths, I can build the same experience around your own range, photography and ordering process, connected to Shopify, WooCommerce or a quote workflow. I reply to enquiries within two UK working days.